Now it smells like poo and watermelon

Curious: What marketing principle is behind the "make kids smell like ripe tropical fruit" campaign? Do they do this in tropical countries? In Panama are they marketing bumwipes called "Tingly Tundra" or "Frozen Mackerel"? Is it a matter of escape? Make Northern moms confronted with poo armageddon think that they're really lounging beneath a grass umbrella on a sandy beach drinking something intoxicating from a coconut shell?

BECAUSE IT'S NOT FREAKING WORKING.

Let's get in there with something brisk and to the point. Something cool, clean and fresh. Let's not add tradewinds and papayas to the problem. I want ice.

I want vodka.